Granz, Farlow & The American Recording Society

Here’s a little tidbit that comes courtesy of my friend Dan Axelrod. Dan, as faithful readers of Jazz Collector know, was a great friend and protege of the guitar legend Tal Farlow. Dan sent me a note last week asking the following question: Why did Norman Granz farm out the first issue of The Swinging Guitar of Tal Farlow out to a record club? My first response was surprise. He did? I didn’t know that. Turns out the first issue of this record — my favorite of all the Farlows — was issued under the auspices of American Recording Society. I’ve had a few records issued by ARS over the years and, if I recall properly, they didn’t have hard covers. The ones I recall owning were Billie Holiday records, but I didn’t keep them because I had the original Verves. I, of course, suggested to Dan that we post the question here at Jazz Collector, but before either of us got around to posting, he did some research and came up with the answer. Here it is:

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