Marketing, Language, Hyperbole and Collectible Jazz Vinyl
Where was I? Oh, yeah, collectible jazz vinyl. The seller vinyl-house-uk has some interesting items for sale on eBay, including the Wardell Gray Memorial Album, Volume 2, Prestige 7009. This is an original New York yellow label listed in VG+ condition for the record and the cover. The bidding is already at about $775 with more than four days left on the auction. This is already the highest price ever for this record, according to Popsike. In the same lot, the same seller is offering the Wardell Gray Memorial Album, Volume 1, Prestige 7008. This is also an original New York pressing in lesser condition than Volume 2, probably closer to VG all around. The bidding is at about $140. What I find interesting in these auctions is how the seller chose to list/market them. Volume 2 is promoted as “Wardell Gray/Sonny Criss/ Dexter Gordon.” Volume 1 is “Wardell Gray/Al Haig/Tommy Potter.” Do you think those headings make a difference? I absolutely do. Somehow, I’m more interested if Dexter Gordon is on a record versus Tommy Potter. Maybe it’s just me, but it seems to be leading to a record price for a record in just VG+ condition. Read more